103. 10 Steps to Create Strategic Case Studies that Sell
Update: 2025-05-06
Description
Are your case studies costing you strategic credibility?
If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar.
In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist.
You'll learn how to:
Lead with the business problem
Show your thinking (not just the doing)
Highlight transformation—emotional, strategic and visual
Use quotes, stats, and niche-specific insight
Repurpose for maximum leverage
When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.
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