DiscoverChiropractic’s Top Business Owners – UAC100th Episode! He Built a Billion-Dollar Brand by Doing THIS One Thing (You’re Probably Avoiding It)
100th Episode! He Built a Billion-Dollar Brand by Doing THIS One Thing (You’re Probably Avoiding It)

100th Episode! He Built a Billion-Dollar Brand by Doing THIS One Thing (You’re Probably Avoiding It)

Update: 2025-09-09
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Dr. Allen Miner (00:00 .962)

Hey everybody, welcome into the UAC Best Practice Podcast. Been a shit show today getting this thing going. hopefully we got one here.


Dr Pompa (00:10 .554)

By the way, this is the hundred and second podcast


Dr. Brian Capra (00:13 .539)

No, this is 100 take 5.


Dr. Allen Miner (00:15 .214)

So this is supposed to be our 100th episode, but it's actually like our 103rd now, because we keep trying to take another stab at this. Dr. Brian, take it away. Introduce Dr. Pompa for us.


Dr. Brian Capra (00:25 .619)

Dan, everybody knows you. So just go. No, I'm tired of introducing you, man. It's been, I don't even know what to say anymore. Dr. Dan Pampa, one of my best friends in the world. I'm sure you've heard of him. I've, I've known Dan such a long time. I've seen him through all phases of his life and practice and career and, watched him succeed at every level and now just skyrocketing, in his business today.


Dr Pompa (00:29 .495)

HA!


Dr. Brian Capra (00:53 .183)

UAC, what we're trying to do here is Ultimate Achievers Club, right? It's a group that we all get together four times a year at least, and just share ideas. It's high achieving chiropractors in practice, in business serving chiropractic, whatever it might be. And, you know, the idea is that we get to be together, but there's so much information in that room, in those minds in the room. We like to do the podcast so that we can share it with others and also attract other people to the other people to the group that might want to join and add value to it to further our profession and each other. So, but Dr. Dan, brother, it is great to see you again. We just spoke earlier today. It is. It's like I just saw you.


Dr Pompa (01:35 .205)

Yeah, good to be here for the third time in 20 minutes. Listen, I love the UAC, man. I've been a member for, I don't even know how long, guys. How long has it been now?


Dr. Brian Capra (01:50 .179)

Almost as long as right after I joined, think. And it's been, I don't remember how many years, it's over 10, I think. But we got a good.


Dr Pompa (01:55 .439)

Yeah.


Dr. Allen Miner (01:55 .501)

I think you're getting close to 14, 15, something like that for us all.


Dr Pompa (01:58 .894)

Yeah, I, you know, it's just, I love it. I mean, it's all of the seminars, the trips we just look forward to every time. I look, I always tell people, know, you put yourself in the right rooms. That's how you grow. And I say that to people I'm coaching. Why do I keep freezing like that? That's the weirdest thing. Anyways, we're just going to keep going this time, but, and,


Dr. Brian Capra (01:59 .671)

Wow. Shit.


Dr. Brian Capra (02:09 .645)

So.


Dr. Brian Capra (02:21 .837)

Grandma.


Dr. Brian Capra (02:26 .285)

young pupils.


Dr Pompa (02:26 .766)

Fact is, is that I choose to put myself in this room for sure.


Dr. Brian Capra (02:31 .213)

Danny, think about your Kairos out there in the world. You've been through tons of experience. What's one thing you think of that maybe is working for you right now or top of mind that would help impact a lot of docs in practice? A little nugget, that's what we like to give is something practical that they can take and implement and make an impact.


Dr Pompa (02:55 .844)

Yeah, you guys can hear me right even though I'm frozen on my video. Okay, good. All right. Yeah, you know, one of the things you know, I recently just had a conversation with a chiropractor who said he was struggling. And first thing I asked was, know, well, you know, what are you doing to educate your community, right? And it was


Dr. Allen Miner (02:58 .11)

Yeah, a lot of them clear.


Dr. Brian Capra (02:58 .509)

We can hear you.


Dr. Brian Capra (03:22 .326)

No way.


Dr. Brian Capra (03:26 .435)

That is a cliffhanger. That's a cliffhanger though. I really want to know what you're going to say there.


Dr. Allen Miner (03:28 .556)

Call it.


Yeah, I don't know what happened but...


Dr Pompa (03:33 .191)

I don't know what happened.


This is insane. I don't know what's... It's actually still recording, so they might be able to edit it. Yeah, okay, good. All right, we'll edit it out. Anyways, I asked him then, you know, how he was ranked on Google, and the fact was he wasn't, right? So the easiest way to do that is just doing some videos, right? Just putting information out there. And I think that that's what people don't understand is today, if you're going to find a chiropractor in your area,


Dr. Brian Capra (03:38 .635)

Is this common?


Dr. Allen Miner (03:38 .796)

It's actually still recording, so they might be able to edit it.


Dr Pompa (04:05 .799)

You know, you're going to Google it. You're not going to go to the Yellow Pages, right? And back in the day, I built my practice by doing two lectures a month on topics that my patients wanted to hear about. Then they would bring their friends to these topics. And what would happen then is that


know, people feel comfortable coming into a community of learning and they become a patient. The moment they have, you know, anything that they think you can help, they're showing up and they're referring their friends to it. So that was back then. Now today, you can do the same thing, become that knowledge base in your community by doing videos. And that puts you on the map, right? People are going to look at you as the expert because you're out there, they see your face.


And when they Google you, you start the rank the more videos you do. It's not hard, and yet most people don't do it because they're afraid or they think it's very difficult and complicated to do it. Simple as that.


Dr. Allen Miner (05:07 .947)

Dan, I have a question for you. The Echo is back, but we'll roll with it.


Dr Pompa (05:14 .567)

Sounds all right. All right, good. Dan, of all the people I think in UAC, you probably do the best job of staying in your wheelhouse. My perception is you spend your days.


Dr. Allen Miner (05:15 .628)

All right, good. Dan, of all the people I think in UAC, you probably do the best job of staying in your wheelhouse. My perception is you spend your days.


acting and serving in your God-given, real-house strength of blessing. I think you brilliantly brought in your family to take care of the marketing, the team, sales. I know you to study, lay down content, educate, get the word out. Better than I think anybody in UAC. And I think that correlates with your success.


Dr Pompa (05:31 .127)

Acting and serving in your God-given real-house strength a blessing I Think you've brilliantly brought in your family to take care of the marketing. Mm-hmm the team sales I know you to study lay down content educate Get the word out Better than I think anybody in UAC and I think that correlates with your success


Dr. Allen Miner (05:58 .709)

Can you speak a little bit about that? You inevitably didn't get to spend your days doing exactly what you do every day. There were times you were wearing other hats. Speak, how does a small practice owner who's got this gift, they gotta do all the other things, how'd you slowly over the decades move to where, and I think this correlates to the success of your company, to where you get to operate in your zone of genius day in, day out?


Dr Pompa (05:58 .855)

Can you speak a little bit about that? You never really didn't get to spend your days doing exactly what you do every day. There were times you were wearing other hats. Speak, how does a small practice owner who's got this gift, they got to all the other things, how'd you slowly over the decades move to where, and I think this correlates to the success of your company, to where you get to operate in your zone of genius day in, out?


Yeah, there's a lot to the answer to that, right? That it's not so simple, right? First of all, there was a calling on my life, whole story there. You know, when I was sick, Mary Lee literally on her knees crying out for an answer for me, for her family, which she probably did many, many times. This particular time, God spoke to her heart that not only was he going to get me well, but I'm going to take a message to the world. And when she would tell me that, I definitely didn't want to hear that. However,


That is what God did. So I was called to it. I didn't choose it. That said, I wasn't entering that, right? I was in a place where, to your point, I was doing a lot of things outside that identity of a guy who's called to a mission to take a message to the world. Stepping into that, I literally took my own mastermind seminar on identity and, you know,


was like an eye-opening experience of that calling again. You know, to your point, look, you know, I was a, I'm dyslexic. I couldn't read to the seventh grade. I always say every bad behavior, every insecurity I have as an adult came out of that. You think you're dumb, but it is also the superpower that I have to step in to that very purpose of educating people, right? And teaching and teaching with passion and also a mind that


Even though I'm a slow reader, I remember everything I read and able to categor

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100th Episode! He Built a Billion-Dollar Brand by Doing THIS One Thing (You’re Probably Avoiding It)

100th Episode! He Built a Billion-Dollar Brand by Doing THIS One Thing (You’re Probably Avoiding It)

UAC - Ultimate Achievers Club