#103: Chat-vertising: Why AI Ads Aren’t Clicking (Yet)
Description
Chat-vertising is here—but is it working?
In this episode, we dive into the rise of AI chat ads—from Perplexity’s sponsored follow-up questions to Google’s AI Overviews and Microsoft’s Copilot Showroom ads. While Google pushes forward, Perplexity has hit pause, raising a big question: Can advertising inside AI chats actually work?
We explore:
- Why Perplexity pulled back on ads
- How Google and Microsoft are shaping the future of AI-driven advertising
- The challenges of chat-vertising: user trust, UX, and conversions
- What marketers should do now to prepare
🎧 Join us as we uncover whether AI chat ads will transform marketing—or remain an experiment.
(00:00 ) Intro
(01:20 ) Perplexity’s pivot from ad enthusiasm to hitting pause button on ads
(03:19 ) How are Google and others bringing ads to their AI products?
(05:39 ) What makes ‘chat-vertising’ hard to implement?
(11:06 ) What can AI platforms do to make ‘chat-vertising’ viable?
(14:43 ) How can marketers prepare for the ‘chat-vertising’ future, today?
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