DiscoverLikely Marketing#95: From Global to Local: How Could Mesh Networks Change Marketing?
#95: From Global to Local: How Could Mesh Networks Change Marketing?

#95: From Global to Local: How Could Mesh Networks Change Marketing?

Update: 2025-07-28
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Can mesh networks rewrite the rules of marketing? In this episode, we dive into the offline-first world of Bitchat and explore how mesh networking could revolutionize communication—and disrupt marketing as we know it. What happens when messages travel device to device, without centralized servers, tracking, or ads? Discover how hyperlocal networks could empower communities, reshape advertising, and redefine what it means to reach an audience. Tune in to explore the future of marketing without the Internet.


(00:00 ) Intro

(01:08 ) Mesh networks could change how we communicate

(05:41 ) Local communities would become prominent

(07:05 ) Marketing and advertising in a mesh networking world

(08:48 ) Mesh networks: Challenges to their adoption and marketing

(12:11 ) How mesh networks could potentially change marketing

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#95: From Global to Local: How Could Mesh Networks Change Marketing?

#95: From Global to Local: How Could Mesh Networks Change Marketing?

Shivendra Lal