In this episode of Lead Counsel, host Tom Tona, CEO and founding attorney at TonaLaw, welcomes trailblazing legal entrepreneur Ali Katz to unpack the raw truth behind building a sustainable and scalable business.

Ali shares the deeply personal and strategic journey that led her from bankruptcy to running a multi-million dollar legal training and licensing company supporting over 700 law firms nationwide. This conversation is an essential masterclass for any attorney on the path from solo practitioner to seven or eight figures—and beyond.

The episode dives deep into:

• Why $10 million is the new $1 million in law firm revenue benchmarks

• How to navigate the “cracks” between financial growth stages

• The critical importance of upgrading financial systems at each growth phase

• Avoiding "money dysmorphia" and reclaiming time, energy, and attention

• What to do when your leadership is tested—firing your C-Suite, surviving payroll crises, and rebuilding better

• Creating resilient business models that won't be replaced by AI

Whether you're stuck at $500K or scaling toward $10M, this episode offers real-world tools to confront the financial, operational, and emotional challenges that come with ambitious legal entrepreneurship.

Featured Guest

Ali Katz
Founder of the New Law Business Model and Eyes Wide Open Collective

• Website: www.newlawbusinessmodel.com

• LinkedIn: Ali Katz

Your Host:

Tom Tona
Founder & Managing Attorney, Tonalaw
Website: https://www.tonalaw.com
LinkedIn: Tom Tona
X: @NYPITrialGuy

This podcast is sponsored by TonaLaw.

Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to New York personal injury law firm for attorneys and law firms across the United States.

At Tonalaw, we pay legal fee participation to referring attorneys in all jurisdictions where it's permitted. Refer us a case today and experience the TonaLaw difference.

Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you’ll speak directly with Tom.