The discussion in this episode brings together highlights from our three past episodes featuring powerhouse personal injury attorney, business coach, and author Jenn Gore on the Lead Counsel podcast hosted by Tom Tona, founder and managing attorney of TonaLaw.

In this riveting episode, Jenn and Tom dive deep into what it takes to move beyond the grind of solo practice and build a scalable, sustainable, and sellable law firm in today’s hypercompetitive legal market.

Jenn opens up about launching her own law firm while raising a newborn, the pain points of growing under the $10M mark, and the intentional decision-making that led her to join forces with Sweet James—a national PI powerhouse. You’ll hear exactly how she transformed her legal business from a solo shop into a growth engine primed for acquisition, what she learned about culture fit during mergers, and how embracing AI and automation reshaped her firm's operations from the inside out.

Tom and Jenn also share their playbooks on:

• How to avoid building yourself another job (and build a business instead)

• Creating a firm that can run without you (even while on maternity leave!)

• Key steps to prepare for merger or acquisition

• Leveraging coaching, masterminds, and mentors for exponential growth

• Why AI-native firms will dominate the next decade in personal injury

• The overlooked power of going outside your market for strategic advice

Whether you’re a solo practitioner, managing partner, or simply a lawyer who wants more freedom, scale, or clarity—this is a must-listen.

Featured Guest:

Jennifer Gore
 Attorney & Partner at Sweet James Georgia/East Operations, Founder of @Atlanta Personal Injury Law Group.

Website: https://sweetjames.com/
LinkedIn: Jennifer Gore

Your Host:

Tom Tona
Founder & Managing Attorney, Tonalaw
Website: https://www.tonalaw.com
LinkedIn: Tom Tona
X: @NYPITrialGuy

This podcast is sponsored by TonaLaw.

Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to New York personal injury law firm for attorneys and law firms across the United States.

At Tonalaw, we pay legal fee participation to referring attorneys in all jurisdictions where it's permitted. Refer us a case today and experience the TonaLaw difference.

Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you’ll speak directly with Tom.