114: From $30K to $100M: Building a Trial Firm That Wins Big with Ryan McKeen
Description
In this powerhouse episode of the Lead Counsel Podcast, host Tom Tona sits down with Ryan McKeen, co-founder of the Connecticut Trial Firm and founder of Best Era, to discuss how a lawyer with no major verdicts scaled his practice into a litigation powerhouse that achieved a $100 million jury verdict.
This conversation is a masterclass in law firm growth strategy, business acumen, and commitment to justice. Ryan shares how he transitioned from general practice to high-stakes plaintiff's work, the importance of execution over ego, and why investing in trial education and firm infrastructure was essential to success.
Key Highlights:
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How EOS and vision planning laid the groundwork for massive firm growth
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The case of Mikey Cruz: From intake to a life-changing $100M verdict
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Why trial readiness is the most powerful leverage in litigation
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How Ryan and his partner split roles to build a thriving business and trial team
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The difference between “trying cases” and “running a firm”
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Ryan's transition from practicing law to full-time legal consultant
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Founding Best Era to help lawyers define their destination and scale with purpose
Whether you’re an aspiring trial lawyer or managing partner seeking growth, this episode is packed with actionable insights on leadership, operations, and mindset.
Featured Guest:
Ryan McKeen
Website: https://bestera.io/
LinkedIn: Ryan McKeen
Your Host:
Tom Tona
Founder & Managing Attorney, Tonalaw
Website: https://www.tonalaw.com
LinkedIn: Tom Tona
X: @NYPITrialGuy
This podcast is sponsored by TonaLaw.
Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to New York personal injury law firm for attorneys and law firms across the United States.
At Tonalaw, we pay legal fee participation to referring attorneys in all jurisdictions where it's permitted. Refer us a case today and experience the TonaLaw difference.
Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you’ll speak directly with Tom.