Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl

Watch on YouTube - https://youtu.be/wU7WheJSQh4

00:00:00 - Introduction and Episode Overview

00:00:48 - Bhav's Initial Thoughts on Modern Marketing

00:01:42 - Importance of Labelling Modern Marketing

00:02:23 - Links and Resources Mentioned

00:03:56 - Introduction of Guest Ken Williams

00:04:46 - Ken's Background and Career Journey

00:07:42 - Starting DiveTeam and Entrepreneurship

00:09:07 - Defining Modern Marketing

00:15:29 - Shifts in Marketing Priorities

00:23:40 - Challenges with Attribution Models

00:28:18 - Training Advertisement

00:37:01 - Advice for Marketing Directors

00:51:07 - Outro

-----

Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape.

-----

About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab.