Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc

Watch on YouTube - https://youtu.be/bIYsp57Rmuo

00:00:00 - Introduction

00:05:15 - Crap Talks Brighton

00:07:11 - Analytics as an investment

00:10:57 - Analytics as a profit enabler

00:14:47 - Analytics team success without proof

00:18:19 - Thermostat vs. Thermometer analogy

00:23:54 - Optimising sales call strategies

00:24:04 - Measurelab Ad

00:25:22 - Simplicity in analytics adoption

00:29:41 - Empowering analysts through problem-solving

00:32:12 - Product-led growth experiment outcomes.

00:36:01 - End of Google Analytics era

00:40:03 - Modular data stack considerations

00:41:37 - Google Analytics and advertising impact

00:46:20 - Google Analytics and competition

00:49:57 - Personal hobbies of an analyst

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Episode Summary:

In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.