Digest

Matt Diamante, an SEO expert, discusses the current state of SEO in 2024, emphasizing the importance of creating helpful content that answers customer questions. He highlights the use of AI tools like Chat GPT to streamline content creation and research, but stresses the need for human oversight to ensure quality and accuracy. Diamante advocates for a consistent blog posting strategy, recommending twice-weekly posts to build a strong online presence. He shares his own journey of growing his Instagram following from 200 to 175,000 in 14 months through daily posting and emphasizes the importance of perseverance even when results are slow to materialize. For local businesses, Diamante recommends a website audit to ensure keyword optimization, a strong call to action, and a focus on creating helpful content that answers customer questions. He also shares his insights on building a website using WordPress and Shopify, and the importance of schema markup for better search engine visibility.

Outlines

00:00:00

Introduction

This Chapter introduces the topic of SEO and its importance in 2024. It also introduces Matt Diamante, an SEO expert, and his experience in digital marketing.

00:02:24

SEO in 2024

This Chapter delves into the current state of SEO, emphasizing the importance of creating helpful content that answers customer questions. Matt explains how Google prioritizes helpful content and how AI tools like Chat GPT can be used to streamline content creation and research.

00:04:59

How SEO Works

This Chapter breaks down the fundamentals of SEO, explaining how Google ranks websites based on helpful content, backlinks, and keyword optimization. Matt discusses the importance of creating high-quality content that answers customer questions and how to use AI tools like Chat GPT effectively.

00:09:15

Website Building and Optimization

This Chapter focuses on website building and optimization. Matt recommends WordPress for most websites and Shopify for e-commerce. He explains the importance of schema markup and how to use Chat GPT to generate it. He also provides recommendations for website structure, including homepage, product pages, blog, and FAQ sections.

00:14:02

Website Indexing

This Chapter explains the concept of website indexing and how Google crawls the internet to create its index. Matt discusses the role of Google Search Console and sitemaps in helping Google find and index your website. He also clarifies that while submitting your sitemap to Google Search Console can speed up the indexing process, it's not always necessary for established websites.

00:16:51

Building a Successful Business

This Chapter focuses on building a successful business, sharing Matt's personal experiences and lessons learned from launching and scaling multiple businesses. He emphasizes the importance of hiring the right people, pricing products effectively, building proper SOPs, and creating a positive company culture.

00:18:39

Using Chat GPT for Blog Posts

This Chapter delves into the practical application of Chat GPT in creating blog posts. Matt outlines a step-by-step process for using Chat GPT to generate high-quality blog content, including keyword research, outline creation, and content generation.

00:28:40

The Story of Hey Tony

This Chapter shares the story behind Matt's company, Hey Tony, and how he came up with the name. He explains his passion for transparency and building strong relationships with clients, and how he aims to put a smile on their faces.

00:30:03

Matt's Journey into Digital Marketing

This Chapter traces Matt's journey into digital marketing, starting with his experience in a band and his decision to pursue an advertising program. He shares his early experiences with SEO and how he fell in love with the field.

00:33:32

Building a Social Media Presence

This Chapter focuses on Matt's strategy for building a strong social media presence on Instagram. He explains how he chose to focus on SEO content and how he grew his following from 200 to 175,000 in 14 months through daily posting and consistent content creation.

Keywords

Q&A

• What is the most important aspect of SEO in 2024?

  Creating helpful content that answers customer questions is the most important aspect of SEO in 2024. Google prioritizes websites that provide valuable information to users, so focusing on creating high-quality content that solves problems or educates readers is crucial.

• How can I use AI tools like Chat GPT for SEO?

  AI tools like Chat GPT can be used to streamline content creation and research. You can use Chat GPT to generate outlines, write blog posts, summarize articles, and even create schema markup. However, it's important to remember that AI tools should be used as a supplement to human expertise, not a replacement for it.

• What is the best platform for building a website?

  Matt recommends WordPress for most websites and Shopify for e-commerce. WordPress is known for its flexibility and ease of use, while Shopify is specifically designed for online stores.

• What are three things I can do to improve my website's SEO?

  Matt recommends three things to improve your website's SEO: 1) Conduct a website audit to ensure keyword optimization in title tags, meta descriptions, and heading tags. 2) Improve website speed to ensure a positive user experience. 3) Implement a strong call to action to encourage users to take action, such as contacting you, booking an appointment, or downloading an ebook.

• How often should I post blog content?

  Matt recommends posting blog content twice a week for consistency and quality. He emphasizes that brute-forcing content creation with too many posts can lead to low-quality content and burnout.

• How did Matt grow his Instagram following from 200 to 175,000?

  Matt grew his Instagram following through daily posting and consistent content creation. He focused on creating valuable SEO-related content and emphasized the importance of perseverance even when results were slow to materialize.

• What is the importance of backlinks in SEO?

  Backlinks are links from other websites to your website. They are a crucial ranking factor for SEO, as they indicate to Google that your website is trustworthy and authoritative. Building high-quality backlinks from relevant websites can significantly improve your website's ranking.

• What is schema markup and why is it important?

  Schema markup is structured data that helps search engines understand the content on your website. It provides additional information about your website's content, such as product details, business information, and event dates, which can improve your website's visibility in search results.

• What is Google Search Console and how can I use it?

  Google Search Console is a free tool provided by Google that allows website owners to monitor their website's performance in search results. It provides insights into search queries, backlinks, and technical issues that may be affecting your website's ranking.

• What is a site map and why is it important?

  A site map is a file that lists all the pages on your website, making it easier for search engines to crawl and index your website. It helps search engines understand the structure of your website and discover all the pages that are available for indexing.

Show Notes