DiscoverThat Amazon Ads Podcast#107 - Why Placement ACoS Doesn't Matter on Amazon PPC
#107 - Why Placement ACoS Doesn't Matter on Amazon PPC

#107 - Why Placement ACoS Doesn't Matter on Amazon PPC

Update: 2025-07-29
Share

Description

#whyplacementacosdoesntmatter #amazonppc #amazonads


Why Placement ACoS Doesn't Matter on Amazon PPC?

This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.

If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.

We break down why keyword bids, not placement adjustments, truly control your cost and performance.

Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.

Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.

Stop making the mistake of optimizing for outdated ACoS targets.

Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.

Like, Subscribe and let's Transform your campaigns!


🔗 Connect with Stephen & Andrew:

⁠⁠Stephen Noch on LinkedIn⁠⁠

⁠⁠Andrew Bailiff on LinkedIn⁠⁠


🎙️Follow That Amazon Ads Podcast:

⁠⁠LinkedIn⁠⁠

⁠⁠Spotify⁠⁠

⁠⁠YouTube⁠⁠


🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

Comments 
In Channel
The Art of Amazon PPC

The Art of Amazon PPC

2025-05-2036:18

loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#107 - Why Placement ACoS Doesn't Matter on Amazon PPC

#107 - Why Placement ACoS Doesn't Matter on Amazon PPC

Stephen Noch and Andrew Bailiff