DiscoverThat Amazon Ads Podcast#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon
#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

Update: 2025-10-21
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Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.

We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.

Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.

Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.

If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠


🎙️Follow That Amazon Ads Podcast:

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🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.


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#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

Stephen Noch and Andrew Bailiff