DiscoverThat Amazon Ads PodcastEpisode 112: How Long Should You Wait After Optimizing Until You Optimize Again?
Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?

Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?

Update: 2025-09-16
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How Long Should You Wait After Optimizing Until You Optimize Again?


This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.

We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.

You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.

If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.

Drop your questions in the comment down below!

🔗 Connect with Stephen & Andrew:

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⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠


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The Art of Amazon PPC

2025-05-2036:18

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Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?

Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?

Stephen Noch and Andrew Bailiff