Episode 116 - How To Lower Your ACoS in Amazon PPC
Description
How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.
If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.
Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.
You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.
We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.
Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.
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Andrew Bailiff on LinkedIn
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