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Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another. 

• But how do you know if your partner ecosystem is healthy?
• Are there any measurements that can help monitor ecosystem health? 
• And how can you identify deficiencies within your ecosystem before it’s too late?

Norma Watenpaugh shares insights on: 

• How you can sustain a healthy partner ecosystem 
• What you can do to optimize ecosystem health

Today’s guest, Norma Watenpaugh, has been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.

She has a laser focus on helping companies achieve profitable results through strategic alliances, channels, and partner ecosystems.

Listen for all of Norma’s insights on maintaining a healthy partner ecosystem. 

Read the blog:  https://www.magentrix.com/articles/blog/Is-Your-Partner-Ecosystem-Healthy-31-8-2022

(0:00 ) Introduction
(2:30 ) What is a partner ecosystem?
(4:32 ) The shift to the ecosystem model 
(6:08 ) Gauging the health of the ecosystem – how it impacts the success of partnerships
(8:22 ) Establishing a Partner Ecosystem
(13:17 ) 1st Thing to Check: Ecosystem strategy 
(18:25 ) 2nd Thing to Check: Interaction and engagement amongst partners
(22:43 ) 3rd Thing to Check: Mutual benefits for partners
(23:42 ) Example of a healthy partner ecosystem 
(25:16 ) Norma Watenpaugh’s background in partner ecosystems
(26:39 ) Results to expect from a healthy partner ecosystem 
(27:33 ) Conclusion 

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri