11 - Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately
Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another.
- But how do you know if your partner ecosystem is healthy?
- Are there any measurements that can help monitor ecosystem health?
- And how can you identify deficiencies within your ecosystem before it’s too late?
Norma Watenpaugh shares insights on:
- How you can sustain a healthy partner ecosystem
- What you can do to optimize ecosystem health
Today’s guest, Norma Watenpaugh, has been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.
She has a laser focus on helping companies achieve profitable results through strategic alliances, channels, and partner ecosystems.
Listen for all of Norma’s insights on maintaining a healthy partner ecosystem.
(0:00 ) Introduction
(2:30 ) What is a partner ecosystem?
(4:32 ) The shift to the ecosystem model
(6:08 ) Gauging the health of the ecosystem – how it impacts the success of partnerships
(8:22 ) Establishing a Partner Ecosystem
(13:17 ) 1st Thing to Check: Ecosystem strategy
(18:25 ) 2nd Thing to Check: Interaction and engagement amongst partners
(22:43 ) 3rd Thing to Check: Mutual benefits for partners
(23:42 ) Example of a healthy partner ecosystem
(25:16 ) Norma Watenpaugh’s background in partner ecosystems
(26:39 ) Results to expect from a healthy partner ecosystem
(27:33 ) Conclusion