Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What would your business look like if every agent on your team hit their numbers with clarity and peace?

In this episode, we sit down with Shelby Ryburn of The More Real Estate Group — one of the most process-driven, high-accountability teams in the U.S. Shelby and her partners close 210+ units and $135M in volume per year, and they do it with a simple but powerful system: Attract. Select. Coach. 

Shelby walks us through how she went from a 20-year-old property management receptionist to running recruiting and development for a Fortune 100 company, to building one of the most intentional teams in real estate. She breaks down why process creates predictability, why predictability creates peace, and how the right standards unlock an agent’s true potential.

We dig into her team’s multi-step interview process, how she coaches new agents using the MREA model, and why “the path is in the math” might be the most freeing mindset shift an agent can make. Shelby shows us how to reverse engineer any production goal into daily actions, remove interference, and coach with the perfect mix of challenge and support. 

If you want a business that grows with intention — not chaos — this is the model you’ll want to study.

Resources:

• Millionaire Real Estate Agent Podcast Notes
• MAPS Coaching
• The Landmark Forum
• Millionaire Real Estate Agent Playbook | Volume 3
• Connect with Jason: LinkedIn

Produced by NOVA

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