Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip

Watch on YouTube - https://youtu.be/E202iZDFAOY

Chapters:
 00:00:00 - Introduction
 00:04:13 - Welcoming Ole to the Show
 00:04:51 - Ole's Background and Project A Overview
 00:05:55 - Role of Data in Early-Stage Companies
 00:07:25 - Early Interest in Data
 00:09:12 - Timing for Investing in Data
 00:10:04 - Early Data Strategy and Investment
 00:18:39 - Handling Limited Data
 00:21:11 - Challenges in Data Representation
 00:23:13 - Asking Stakeholders About Data Usage
 00:26:23 - Preventing Vanity Metrics
 00:31:06 - Product Managers and Vanity Metrics
 00:33:25 - Avoiding Assumptions in Metrics
 00:36:33 - Facilitating Solution Creation
 00:38:39 - Clustering Metrics for Better Analysis
 00:39:37 - On-the-Fly Metrics Exercise: Virtual Conferencing Platform
 00:46:11 - On-the-Fly Metrics Exercise: Nutrition and Supplement Company

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Episode Summary:

In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies. They discuss the contrast between Ole’s work with early-stage startups and more established businesses, highlighting the critical role of metrics in driving success. The conversation also delves into the challenges and creative solutions for data analysis when dealing with limited information.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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The post #114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) appeared first on Measurelab.