Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe

Watch on YouTube - https://youtu.be/Leb1rjtODGc

00:00:00 - Introduction
 00:03:26 - Google Analytics and AI News
 00:05:06 - ChatGPT Agent Tool and Pizza Ordering
 00:07:06 - ChatGPT 5 Speculations
 00:09:09 - Google Notebook LM and Video Generation
 00:12:24 - Google AI Search in the UK
 00:14:27 - Google's AI Strategy and Advertising
 00:15:10 - ChatGPT Study Mode
 00:16:12 - Introduction of Guest Roman Petrochenkov
 00:18:00 - Roman's Background and Role at Carwow
 00:20:03 - First Party Data Strategies
 00:22:01 - Importance of First Party Data
 00:25:35 - Collecting First Party Data
 00:28:13 - Carwow's Progress with First Party Data
 00:30:01 - Incentivizing Users to Share Data
 00:32:10 - AI's Impact on Data Collection
 00:35:06 - Technical Steps for First Party Data Strategy
 00:38:21 - Challenges with User-Provided Data in GTM
 00:39:37 - Direct Data Routing to Cloud Data Warehouse
 00:41:07 - Implementing Enhanced Conversions
 00:43:40 - Experience with Facebook CAPI
 00:45:24 - Communicating Complex Data Strategies Internally

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) appeared first on Measurelab.