Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF

Watch on YouTube - https://youtu.be/5hchBfk763o

00:00:00 – Introduction
 00:01:54 – Privacy and data sharing
 00:05:16 – AI pilots failure statistics
 00:08:09 – Economic impact of automation
 00:10:39 – AI usage and income correlation
 00:15:12 – Automation versus augmentation in AI
 00:18:04 – AI and privacy in analytics
 00:21:21 – Google Analytics Individual Qualification
 00:25:41 – Data democratisation in analytics
 00:30:07 – Google's approach to user privacy
 00:30:56 – Privacy and data protection challenges
 00:34:00 – AI in user interfaces
 00:39:43 – User privacy and AI interaction
 00:42:42 – AI and consent complexities
 00:44:08 – Copyright and data ownership issues
 00:46:31 – Risks to professional journalism
 00:50:39 – Creativity through AI automation
 00:54:00 – Hyper-targeted data is unnecessary
 00:56:39 – Hyper-targeting vs. contextual advertising
 01:00:04 – User privacy and data consent
 01:03:41 – Creativity and AI collaboration
 01:08:14 – Creative process and technology
 01:10:06 – Privacy's impact on technology
 01:12:47 – AI model transparency concerns

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO. They discuss the intersection of AI, privacy, and analytics, from the evolving role of Google Analytics and data democratisation to the challenges of user consent and data protection, they unpack how privacy-first thinking is shaping the future of measurement. Along the way, they dive into issues like AI in user interfaces, copyright and data ownership, and the risks automation poses to professional journalism. The conversation also covers creativity in the age of AI, from automation and collaboration to the impact of hyper-targeting versus contextual advertising.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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The post #129 The impact of AI on digital analytics and user privacy (with Brian Clifton) appeared first on Measurelab.