Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF

Watch on YouTube - https://youtu.be/sFBo_j3cLIE

Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu

00:00:00 - Introduction
 00:01:22 - News Roundup
 00:02:04 - Claude Chrome Pilot and risks
 00:06:42 - Lethal trifecta problem
 00:08:32 - Image generation advancements
 00:12:55 - Competitive image editing software
 00:16:03 - Google Translate's new features
 00:18:40 - Future of language learning
 00:22:39 - Attribution models in digital analytics
 00:27:50 - Using MCPs in digital analytics
 00:30:20 - MCP servers and LLM integration
 00:35:14 - Browser testing with Playwright
 00:38:34 - Automated e-commerce tracking implementation
 00:40:54 - API call translation challenges
 00:45:43 - Customising prompt templates in MCP
 00:49:41 - AI functionality and governance balance
 00:51:05 - User level access in analytics
 00:54:25 - Authentication challenges in MCP
 00:58:59 - Customised UI for analytics workflows
 01:02:05 - Agent to agent workflows
 01:06:51 - Future of chat interfaces in analytics
 01:10:46 - AI outsourcing mundane tasks
 01:12:40 - Data activation challenges in business

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) appeared first on Measurelab.