Unlock the power of authentic storytelling with Sara Lohse, award-winning author, brand architect, and founder of Favorite Daughter Media. In this Yollab Central episode, Sara reveals how to connect, inspire, and build relationships through great stories, whether you’re creating content, pitching ideas, or building a brand. Learn the science and art of storytelling: why your everyday experiences matter, how vulnerability fosters connection, and ways to craft stories that resonate, even in a highlight reel social media world.

Sara shares practical tips for finding your "why," mastering the hook, and turning even mundane moments into meaningful engagement. Discover the difference between emotional connection and authentic marketing, and why standup comedians are the best storytellers to learn from.

Guest: Sara Lohse

Connect: favoritedaughermedia.com | openthisbook.com

Featured on: FinCon, PodFest, Speakonomics, Authority Magazine

Why storytelling is the ultimate marketing tool

Everyday stories vs. headlines

Vulnerability, confidence & connection

Crafting hooks in the age of AI

Learning from standup comedians

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The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.