#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson

Update: 2024-10-22

Description

Why don’t you see Rolls-Royce ads on free-to-air TV? Because they know exactly who their customer is. In this episode, we explore how small businesses can learn from this targeted approach, making their marketing efforts more efficient, lowering customer acquisition costs, and driving growth. Tune in to find out how focusing on the right audience can transform your business.

Comments

In Channel

#15: Marketing is More Than Advertising: It’s About Value

2024-10-2705:46

#14: Cutting Your Losses - Business Lessons from 127 Hours

2024-10-2404:52

#13: When Failure Isn't an Option: Leadership Lessons from Apollo 13 & NASA

2024-10-2304:39

#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson

2024-10-2203:58

#11: Marvel’s Bold Bet: What Entrepreneurs Can Learn from the MCU

2024-10-2105:10

#10: How Adobe’s Subscription Model Redefined Software Sales

2024-10-2004:59

#9: How Discovery Channel Dominated the Documentary Market

2024-10-1704:52

#8: Mastering Business Operations: Systems That Scale

2024-10-1604:37

#7: Inventing the Future, But Fearing It: Kodak’s Digital Camera Story

2024-10-1504:01

#6: Qantas’ Survival Strategy - Adapting Through COVID-19 Disruption

2024-10-1404:35

#5: Elon Musk’s Tesla Marketing Playbook—No Ads, Just Influence

2024-10-1305:00

#4: The Power of WOW - Zappos’s Billion-Dollar Strategy

2024-10-1004:23

#3: A Lesson In Crisis Leadership

2024-10-0903:58

#2: A Blockbuster Mistake

2024-10-0805:32

#1: The Integrity Behind Your Soft Drinks

2024-10-0703:22

00:00

1.0x

#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson

Ridgeview Guidance | Hosted by Zac Lockhart

#box-pro-ellipsis-176623581715858{-webkit-line-clamp:2;}#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson

#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson

Ridgeview Guidance | Hosted by Zac Lockhart

#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson