Your messaging matters, probably more than you think. In this episode, we’re breaking down how the words you use to describe your services, both online and in person, can make all the difference in filling your books and building trust with your clients.

Whether you’re running a booth, managing a team, or going solo, your ability to connect with the right clients starts with clear, thoughtful communication.

We’ll talk about how to move beyond generic phrases like “we do great hair” and instead use language that speaks directly to your ideal clients. From updating your Instagram bio to refining the way you talk about your services during appointments, small changes can have a huge impact. I’ll also share some practical ways to uncover what your clients really value and how to reflect that in your marketing.

This episode is packed with simple strategies to help you create messaging that resonates and drives results. You’ll learn how to build trust through your captions, reviews, and even casual conversations at the salon. Plus, we’ll discuss how your messaging ties into your larger business and marketing plans so that everything works together to attract the right people.

If you’re ready to grow your client base and hit those big business goals, this is the episode for you. Take a listen, and don’t forget to share it with a friend.

And hey, if you love the show, leave a review—it really helps more salon owners and stylists find the podcast. Thanks for being here!

Check out 100 Days of Salon System: Sales and promos and how people buy differently today