DiscoverB2B Performance Marketing Podcast13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing
13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

Update: 2025-10-07
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Funnels are failing - here’s what to do instead.

In this episode, Louis is joined by Phil Treagus-Evans, founder of Giraffe Social and author of Human First Marketing, to unpack why the traditional B2B funnel is broken and how his “Pinball Method” better reflects today’s messy, non-linear customer journey.

You'll hear how human-first principles drive advocacy, why lazy AI marketing is killing trust, and how short-termism is holding marketers back. If you're struggling to balance brand and performance, or questioning the value of landing pages- this episode is for you.

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13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

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