7. Optimising Your B2B Marketing Promise - Why good design won’t save a weak message
Update: 2025-07-15
Description
Your website looks great, your product is solid - but conversions still aren’t landing. Why? It’s often down to a weak marketing promise.
In this punchy episode, Louis and Maelien reveal why copying category leaders is risky and why vague or generic messaging kills performance. You’ll get a practical, 3-step method to craft, test and validate a sharper marketing promise, one that resonates with the right audience and drives results.
Packed with real examples from ClickUp, Jasper, and Webflow, this is a must-listen for any team struggling to turn traffic into leads.
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