Listen Top Shows Blog

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

Update: 2025-10-21

Share

Description

Brand or performance – which side are you on?

If your answer is either, you’re likely missing half the picture.

In this episode, Louis and Maelien break down the false divide between demand generation and performance marketing, showing why the real winners are those who blend both.

Learn how to use branded search as a signal for performance potential, when to boost posts without wasting budget, and how to tap your brand equity for measurable results.

Plus, a practical way to test your market maturity and tailor your strategy accordingly.

Comments

In Channel

16. AI in B2B Advertising – What it’s good at, where it falls short, and how to stay original

16. AI in B2B Advertising – What it’s good at, where it falls short, and how to stay original

2025-11-1909:51

15. Improve B2B Lead Quality – The 6 hidden issues killing your lead-to-sale conversion rate

15. Improve B2B Lead Quality – The 6 hidden issues killing your lead-to-sale conversion rate

2025-11-0510:14

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

2025-10-2113:00

13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

2025-10-0714:43

12. B2B Ads Budgeting – Avoid overpaying for leads without ending up in scaling jail

12. B2B Ads Budgeting – Avoid overpaying for leads without ending up in scaling jail

2025-09-2311:24

11. B2B PPC Strategy - Smarter Keywords, Tighter Audiences and Sharper Tracking in Google Ads

11. B2B PPC Strategy - Smarter Keywords, Tighter Audiences and Sharper Tracking in Google Ads

2025-09-0912:45

10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

2025-08-2611:04

9. From Scattergun to Strategy - Building a Clear B2B Advertising Approach for SME Growth (1/2)

9. From Scattergun to Strategy - Building a Clear B2B Advertising Approach for SME Growth (1/2)

2025-08-1210:09

8. B2B Server Side Tracking Truths - with Abbie Poots

8. B2B Server Side Tracking Truths - with Abbie Poots

2025-07-2913:43

7. Optimising Your B2B Marketing Promise - Why good design won’t save a weak message

7. Optimising Your B2B Marketing Promise - Why good design won’t save a weak message

2025-07-1511:59

6. B2B Advertising Reporting: From Noise To Narrative

6. B2B Advertising Reporting: From Noise To Narrative

2025-07-0109:39

5. B2B Advertising - Why Ad Creative isn't the NEW Targeting

5. B2B Advertising - Why Ad Creative isn't the NEW Targeting

2025-06-1714:09

4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads

4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads

2025-06-0313:29

3. B2B Marketing Attribution: Why Aren't My Leads Adding Up?

3. B2B Marketing Attribution: Why Aren't My Leads Adding Up?

2025-05-2012:50

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

2025-05-0712:10

1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)

1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)

2025-04-2309:49

0. Introducing the B2B Performance Marketing Podcast

0. Introducing the B2B Performance Marketing Podcast

2025-04-0902:58

00:00

00:00

x

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

Web Marketer