Y’all won’t believe how many nuggets of knowledge are in this episode! If you’ve been apprehensive about sales in the past, you gotta listen.  My friend, Catherine Brown knows that selling doesn’t have to be icky and sleezy. In fact, she believes selling (when done correctly) is the highest form of purpose driven service. Catherine is a veteran of 25+ years of B2B (business-to-business) selling and launched her first sales consulting firm in 2003. She now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. In her new book, How Good Humans Sell ™: The Proven Path to B2B Sales Success, she combines best sales practices with social psychology principles. The training can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more business.

In this episode we discuss-

• How good humans sell


• It doesn’t matter who you are… you are always selling


• Prioritizing and treating others with dignity when selling


• A working definition of selling


• Relationship between Sales and Timing


• Why people buy, or don’t

Resources mentioned:

How Good Humans Sell: The Proven Path to B2B Sales Success Book:

https://amzn.to/34odVaT

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy by Ron Willingham

Connect with Catherine, here…

Website: extraboldsales.com

Email: catherine@extraboldsales.com

LinkedIn: https://www.linkedin.com/in/catherineleebrown/

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Until next time....

“If you’re going to be busy make sure you’re busy doing something that’s important to you.”

-Jessica

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