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#14 How Brands impact our decision-making

#14 How Brands impact our decision-making

Update: 2023-05-08

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Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market.

The topics discussed in this episode:

The power of brands
Branding vs. Brand awareness - What is the difference
The brand psychology and its impact on our decision-making
Why B2B companies are so far behind on branding
How B2B buyers make purchase decisions
Does every B2B company need a brand?
Why branding and content are intertwined
Our favorite B2B brands that get it right

Sign up for the B2B Saas Growth Day on May 25th

Sources:

Listen to Shoot the SHFT for more content on how to turn your brand into a long-term asset

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#14 How Brands impact our decision-making

#14 How Brands impact our decision-making

Julia Hartwig & Ahmet Albayrak