#16 Sales and Marketing Alignment with Jillian Als
Update: 2023-05-22
Description
In this episode of Frenemies Julia is joined by Jillian Als, the VP of Marketing at Tricent. The two discuss how Marketing leaders can approach and ensure a close alignment between Sales and Marketing in B2B SaaS companies. They talk about their challenges they had working with Sales, the main benefits of a close alignment, and how their relationship with the Sales department has changed over the course of their careers.
The topics discussed in this episode:
- Why alignment needs to come top-down and bottom-up
- Chemistry as crucial element for collaboration
- Why KPIs are the foundation for alignment
- An effective meeting structure that enables alignment
- Should SDRs be part of Sales or Marketing?
- The challenges of working together with Sales
Follow Jillian on LinkedIn for more insights: https://www.linkedin.com/in/jillianals/
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