Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #143, we’re digging into a detail that’s easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We’ll cover how to reinforce your brand at every touchpoint and make smart, intentional choices—even on a budget.

💌 In this episode, you’ll learn:

• Why packaging is part of your brand narrative—not an afterthought

• How to craft a memorable unboxing experience that matches your price point

• Practical ways to balance cost, sustainability, and aesthetics

• Small touches with big impact (handwritten notes, tissue/stickers, scent, wax seals)

• How to encourage UGC and unboxing content (and what to include in the box)

• Forecasting needs so you don’t get stuck with excess or outdated packaging

🔒 Insider Bonus – What you’ll get when you join:

• Real examples of standout unboxing (pouches, branded tissue, wax seals, scent, vintage ephemera)

• Budget-friendly upgrades that feel premium without high MOQs

• Sustainability + reuse ideas customers actually appreciate

• Plug-and-play UGC insert copy to boost unboxing shares

• What to do when you’re sitting on old packaging during a rebrand

• A quick quality checklist for busy seasons

👉 Love the teaser? Get the full bonus conversation: Join Insiders at https://patreon.com/SuccesswithJewelry for immediate access.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.