Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #144, we’re diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it’s storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it’s done right.

We explore how to make education engaging (not boring!), why it’s key to customer loyalty, and how to share your knowledge in ways that feel fresh, authentic, and deeply aligned with your brand values.

💡 In this episode, you’ll learn:

• Why educational content is so effective in building trust and credibility

• How to keep your audience engaged (and not feeling like they’re in a classroom)

• Ways to make everyday details — even the ones you take for granted — exciting to your customers

• Tips for blending education with storytelling and entertainment

• How answering simple questions can boost your visibility and even help you stand out against AI-generated content

🔒 Insider Bonus – What you’ll get when you join:

• Fresh ideas for weaving education into email and social content

• How to use style tips and “permission-based” advice to deepen customer connection

• Ways to break out of the “product, product, product” email cycle

• Strategies to make your brand storytelling more compelling than AI copy

• A guide to infusing more detail and perspective into your content — so it resonates deeply with your audience

👉 Love the teaser? Get the full bonus conversation: Join Insiders at patreon.com/SuccesswithJewelry for immediate access.

About Your Hosts

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.