#16: In Conversation with Mark Sterne, about Finding the Balance between Print and Digital
Description
Mark Sterne, who is based in Chicago, is the founder and president of the Print & Marketing Solutions Group. He works with associations and other organizations to improve their marketing ROI and constituent engagement with effective print, fulfillment, digital publications and web-to-print solutions.
His focus is to help associations with printing, marketing and fulfillment for their books, magazines, meetings, membership recruitment, renewal and retention programs.
In this episode, we talk about:
- How to find the right balance between print and digital.
- The importance of knowing your specific audience and their wants.
- Why some students and younger members like print products.
- Ways to save costs on print products.
- How print can help build community among members.
- Benefits of using direct mail today.
- Creative ways to use QR codes, which you can personalize and track.
- Current status of paper availability and supply chain, after the shortage during the pandemic.
Resources:
Contact Mark by phone: 847-498-9640
Recommend future Association Station guests, for season 3 in 2024, to Melanie melanie@meledits.com.
Check out Melanie’s other podcast for freelancers, consultants and solo business owners: Deliberate Freelancer (free on any podcast app).
United States
