#2: In Conversation with Randy Ford, Storyteller and Communication Coach
Description
Randy Ford, of Chicago, is the owner of First Story Strategies. He is a writer, storyteller, and communication coach. He creates content at the intersection of people, policy, and progress. His work is supported by his experience working on Capitol Hill for a congressional representative for 10 years.
Randy has been using the principles of story for more than 20 years as a writer, journalist, media strategist, and political aide. He started his career as a radio journalist in his home state of Tennessee and led award-winning team coverage on the impact of tax policy on individuals and families.
Then, he headed to Capitol Hill in DC, where for 10 years he was a senior aide to a member of Congress. Next, he joined LRG Public Affairs, heading up content, editorial, strategic communications, and event services for nonprofit, for-profit, and government clients.
Topics covered:
- Why Randy loves working with membership associations.
- How he approaches working with an association client.
- How to do a communications or content audit.
- How to build a successful relationship with a consultant or freelancer.
- Matching communications messaging and breaking down siloes.
- The silver lining of the pandemic: the growth in connecting worldwide, without requiring in-person meetings.
- Engaging in empower or affinity groups of larger organizations.
- Repurposing content, particularly from events and conferences.
- How to repurpose conference videos in multiple ways.
- The impact that member stories can have in state legislatures and Congress.
Resources:
United States
