#8: In Conversation with Carrie Hartin, on developing industry partnerships and mapping out content engagement experiences
Update: 2022-08-02
Description
Carrie Hartin is president of sales solutions and services at MCI USA. Carrie lives in Baltimore, Maryland. At MCI USA, she leads a team that generates revenue for more than 40 associations across the U.S. They provide a wide range of customized sales solutions—in media, sponsorships, training programs, and more.
Topics covered:
- Dealing with current revenue challenges.
- The changes over the years in what marketers are looking for—from ad sales to multi-channel approaches.
- The speed of content and the ability to update and change content very quickly.
- The challenge of mapping out a member experience that connects a variety of content and resources.
- Solutions to the challenge of creating more content with fewer internal resources.
- The mindset needed to move your association content forward.
- Engagement as the currency of today’s advertising marketplace.
- A few tips on how to move your digital-first plan forward right now.
- How providing revenue for associations gives them financial freedom to do more to meet their mission.
- How to develop unique partnerships between your association and marketers/advertisers.
- Why it’s important to be nimble and able to pivot.
Resources:
- WeAreMCI.com
- Access the free Ultimate Event Marketing Guide from MCI.
(MCI will publish a revenue recovery guide in fall 2022, so look out for that soon.) - MCI on LinkedIn
- Carrie on LinkedIn
Email your Association Station topic and guest recommendations to melanie@meledits.com. Diversity is a plus!
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