In this episode, Dr. Steven Woolven, president of Trimble Applanix, manufacturer of GNSS-aided inertial technologies for mobile mapping and positioning, talks about the foundation of the company and how he was tempted to join shortly after completing his PhD. He describes the rapid growth experienced during early years, the benefits of being acquired by Trimble in 2003, and the impressive number of employees who have remained with the Toronto-area firm for decades. The transformation of the business from a few high-end units per annum to large numbers of modestly prices systems for UAVs and other applications is highlighted, including the recently launched APX RTX product line and the PX-1 for UAV navigation.