Philippe Simard is CEO of SimActive, the Montreal-based supplier of photogrammetric software, which he founded in 2003 with his brother, Louis, who is CTO. We explore how the company began with a successful Canadian defense procurement and has focused consistently on both ease of use and speed. SimActive's flagship Correlator3D product has evolved over 22 years and supports imagery acquired by UAVs, aircraft and satellites, with pricing dependent on image size. It is installed in over 100 countries, indicating the company's steady growth. The brothers' college degrees are in computer vision, so the podcast touches on this approach to photogrammetry as opposed to the classical one taught in geomatics programs over the years.