18. The 3 Types of Sales Posts You Need on Instagram (and When to Use Each One)
Update: 2025-06-10
Description
Sales posts don’t have to feel cringey or awkward especially when you know exactly how to talk to your audience at every stage of their buyer journey.
In this episode, I’m breaking down the 3 types of sales posts you need... problem-aware, solution-aware, and offer-aware—and how to use each one to boost trust, engagement, and conversions.
You’ll also learn how to mix these posts naturally into your content calendar and avoid sounding “salesy,” even while selling. Plus, I’ll give you an easy content ratio you can steal and a challenge to help you take action this week!
Resources:
- The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here!
- Monetize your Instagram: Turn profile views into sales. The course to turn your Instagram profile into a client-converting storefront
- The Buyer Magnet Playbook: 20 Days To Unstoppable, Viral, Goal-Aligned Instagram Content
Show Notes: https://nicoleialeggio.com/episode18/
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