DiscoverInclusion and Marketing182. How This Brand Is Elevating Latinas -- and Redefining the General Market
182. How This Brand Is Elevating Latinas -- and Redefining the General Market

182. How This Brand Is Elevating Latinas -- and Redefining the General Market

Update: 2025-09-25
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Inclusive marketing isn’t about business as usual—it’s about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot’s INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshaping what the “general market” really means.


You’ll hear how they’re challenging incorrect narratives, disrupting an entire male-centered industry, and putting overlooked consumers center stage. If you want to understand how inclusive disruption drives loyalty, growth, and cultural relevance, this conversation is a must-listen.




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182. How This Brand Is Elevating Latinas -- and Redefining the General Market

182. How This Brand Is Elevating Latinas -- and Redefining the General Market

Sonia Thompson