186. Why the Fastest-Growing Brands Start With “Who,” Not “What”
Description
Most growth marketing strategies start with what to do — launch a new campaign, open a new channel, or create a new product.
But the fastest-growing brands today start somewhere very different: with who they’re growing with.
In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, breaks down the mindset shift powering today’s fastest-growing brands — the shift from what to who.
You’ll learn:
Why effective growth marketing begins with people, not platforms.
How brands like Stanley, Walmart, and Toyota built loyalty by serving growth communities.
Practical ways to identify the audiences that will fuel your next stage of growth.
Whether you lead marketing for a global brand or run a growing business, you’ll walk away with a clear framework for designing growth marketing strategies that start with people — and deliver stronger, more sustainable results.
Because when you start with who, the what takes care of itself.
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