DiscoverInclusion and Marketing181. Uplevel Your Buyer Personas to Convert More Customers
181. Uplevel Your Buyer Personas to Convert More Customers

181. Uplevel Your Buyer Personas to Convert More Customers

Update: 2025-09-18
Share

Description

Buyer personas are supposed to guide your marketing—but too often, they fall short. In this episode, Sonia Thompson, inclusive marketing strategist shares how to uplevel your buyer personas with simple identity-based shifts so they actually reflect your customers. You’ll learn how to move beyond demographics, close the persona gap, and create campaigns that convert more people into loyal customers.




Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter




How to plan more inclusive business events with Eman Ismail - https://inclusionandmarketing.com/ep-130-how-to-plan-more-inclusive-business-events-with-eman-ismail/

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

181. Uplevel Your Buyer Personas to Convert More Customers

181. Uplevel Your Buyer Personas to Convert More Customers

Sonia Thompson