171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth
Update: 2025-07-10
Description
Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively.
In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth.
If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen.
Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
got2b - https://www.got2b.com/about/co-creation.html
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
