188. 4 Common Growth Marketing Mistakes Keeping You From Reaching Influential & High-Growth Communities
Description
Most brands want to grow — but too many still use the same old playbook.
In this episode, Sonia Thompson — inclusive marketing and growth strategist — breaks down the four most common growth marketing mistakes keeping brands from reaching the influential and high-growth communities driving today’s marketplace.
From superficial inclusion to copy-and-paste campaigns, Sonia reveals what’s really costing brands trust, loyalty, and ROI — and exactly how to fix it.
You’ll learn how to:
✅ Go beyond representation to build true connection
✅ Commit to the communities you serve — even when it’s uncomfortable
✅ Design growth strategies that are inclusive and effective
✅ Replace one-off campaigns with loyalty that lasts
Because today’s fastest-growing brands don’t just reach people — they resonate with them.
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