190. From Solo Hustle to Successful Delegation: The Art of Onboarding - Martine Severin
Description
You've made the hire and the contract is signed. Yay. Now we can begin the real work. In this final installment of our mini-series on hiring your first assistant, I'm pulling back the curtain on the first crucial 90 days and the art of proper onboarding. I'll be sharing the systems and intentional frameworks, honed from years of building teams in my photography business and overseeing a 120-person team in a co-owned company, that help a new hire fully absorb your vision, not just your tasks.
I'll walk you through the 30-60-90 framework for ensuring your new team member is set up for success. Learn why the first 30 days are purely for learning, when to flip the script on task ownership, and what to watch for by day 60 to prevent costly misalignments. This episode will provide you with the blueprint for creating an operating document, using tools for clear process transfer, and course-correcting early to ensure your future self (and your entire creative business) is amplified, not diluted.
Chapters
00:00 - Introduction and Series Recap
02:23 - The Crucial 90 Days: Onboarding vs. Orientation
04:44 - Breaking Down the 30-60-90 Framework
07:04 - Why You Must Encourage "Dumb" Questions
09:16 - Honesty Check: Are You Micromanaging?
11:37 - A Concrete Example: Onboarding for Client Communication
14:02 - Creating Your Operating Document and Role-Playing Scenarios
16:21 - The Week Eight Check-in and the Importance of Documentation
18:48 - Setting People Up for Success: Coaching Versus Cutting Loose
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This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.











