DiscoverB2B Performance Marketing Podcast2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions
2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

Update: 2025-05-07
Share

Description

Your cost per lead hasn’t exploded - your tracking’s just broken.

Google’s Consent Mode V2 could be hiding up to 80% of your conversions.

In this episode, Louis and Maelien break down

  1. How it works
  2. Why your conversion data has vanished
  3. What to do about it.


You’ll learn how to...

  • Improve cookie opt-in rates
  • Fix common Tag Manager mistakes
  • Calculate your true tracking discrepancies


They also share a five-step framework to align your board and reduce panic if and when your reported CPA spikes.

Stop undercounting leads and start regaining visibility where it matters most.

Comments 
In Channel
16. AI in B2B Advertising – What it’s good at, where it falls short, and how to stay original

16. AI in B2B Advertising – What it’s good at, where it falls short, and how to stay original

2025-11-1909:51

15. Improve B2B Lead Quality – The 6 hidden issues killing your lead-to-sale conversion rate

15. Improve B2B Lead Quality – The 6 hidden issues killing your lead-to-sale conversion rate

2025-11-0510:14

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

14. B2B Demand Gen vs Performance Marketing - Which Is Better?

2025-10-2113:00

13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

2025-10-0714:43

12. B2B Ads Budgeting – Avoid overpaying for leads without ending up in scaling jail

12. B2B Ads Budgeting – Avoid overpaying for leads without ending up in scaling jail

2025-09-2311:24

11. B2B PPC Strategy - Smarter Keywords, Tighter Audiences and Sharper Tracking in Google Ads

11. B2B PPC Strategy - Smarter Keywords, Tighter Audiences and Sharper Tracking in Google Ads

2025-09-0912:45

10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

2025-08-2611:04

9. From Scattergun to Strategy - Building a Clear B2B Advertising Approach for SME Growth (1/2)

9. From Scattergun to Strategy - Building a Clear B2B Advertising Approach for SME Growth (1/2)

2025-08-1210:09

8. B2B Server Side Tracking Truths - with Abbie Poots

8. B2B Server Side Tracking Truths - with Abbie Poots

2025-07-2913:43

7. Optimising Your B2B Marketing Promise - Why good design won’t save a weak message

7. Optimising Your B2B Marketing Promise - Why good design won’t save a weak message

2025-07-1511:59

6. B2B Advertising Reporting: From Noise To Narrative

6. B2B Advertising Reporting: From Noise To Narrative

2025-07-0109:39

5. B2B Advertising - Why Ad Creative isn't the NEW Targeting

5. B2B Advertising - Why Ad Creative isn't the NEW Targeting

2025-06-1714:09

4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads

4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads

2025-06-0313:29

3. B2B Marketing Attribution: Why Aren't My Leads Adding Up?

3. B2B Marketing Attribution: Why Aren't My Leads Adding Up?

2025-05-2012:50

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

2025-05-0712:10

1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)

1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)

2025-04-2309:49

0. Introducing the B2B Performance Marketing Podcast

0. Introducing the B2B Performance Marketing Podcast

2025-04-0902:58

Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

Web Marketer