In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Sangwook Park, Chief Executive Officer at Laughland. Laughland is disrupting the oral care category by bringing dentist-level personalization to teeth whitening at an accessible price point. Starting from a consumer growth equity background at a fund investing in brands like Olaplex and Curology, Park identified a critical gap: oral care lacked the innovation and fun that had transformed skincare and beauty, while remaining clinically credible. With over 200,000 customers across 25+ countries and a lean team of nine, Laughland has proven that personalization doesn't require sacrificing accessibility, achieving double-digit growth while actually reducing prices through supply chain optimization.

• Building a personalized oral care brand in a commoditized category dominated by legacy players


• Scaling internationally from day one through organic press coverage


• Leveraging dentist expertise and authority to educate consumers on product differentiation


• Optimizing team productivity through AI tools to maintain lean operations while scaling rapidly


• Transitioning from premium positioning to mass-market accessibility through strategic pricing and product expansion


• Balancing clinical credibility with brand personality in a traditionally boring category