The conversation around beef is shifting fast. In this episode of the CattleUSA Daily Podcast, host Lauren Moylan sits down with Wisconsin producer Terry Quam to dig into the changing landscape of the beef industry—from the effects of GLP-1 medications on protein consumption to the importance of exports and classroom education. They talk global markets, consumer trends, and why telling beef’s story accurately has never mattered more.

Links

Exports to Korea - https://drgnews.com/2025/09/17/heartland-team-of-21-producers-reviews-market-investments-in-korea

GLP-1- https://www.beefmagazine.com/market-news/when-appetites-shrink-beef-can-help-every-bite-count

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
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The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

Wisconsin's weather is unpredictable but keeps producers busy.

Education in classrooms is crucial for understanding the beef industry.

The beef checkoff program is expanding its reach in education.

GLP-1 medications are changing how consumers approach protein consumption.

Research shows GLP-1 users are consuming more beef.

Exports play a significant role in the beef industry.

South Korea is a major buyer of US beef.

Cattle producers are learning about international markets.

The beef industry is adapting to consumer preferences.

Promoting beef's nutritional value is essential for future demand.

Chapters

00:00 Life in Wisconsin: Seasonal Changes and Busy Times

04:09 Education in Agriculture: Engaging the Next Generation

07:08 The Impact of GLP-1 on Protein Consumption

12:56 Exporting U.S. Beef: Insights from South Korea

24:18 Upcoming Trade Talks and Future Prospects

Wisconsin, beef industry, education, GLP-1, protein consumption, exports, South Korea, trade talks, agriculture, cattle