2025 Macworld Awards: Apple’s biggest wins and misses
Description
As 2025 comes to a close, Macworld is proud to present our Apple awards, a look back at the best and worst of everything released over the past 12 months. It was a busy year for Apple, with new products across its entire range of products, including iPhone, iPad, AirPods, Mac, and even Vision Pro. So join us as we recognize the products that made the most impact in 2025:
iPhone/iOS
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Emma Rowley / Foundry
iPhone of the Year: iPhone 17
The iPhone 17 isn’t just the best iPhone of 2025; it’s the best iPhone of the last five years. Apple finally stopped holding back features that should be table stakes for an $800 phone. You get double the storage, 120Hz ProMotion, 50 percent higher peak brightness, always-on display, better cameras, and speed and battery life that both exceed last year’s Pro model. All without raising the price. There’s never been a better year not to go Pro. — Jason Cross
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Apple
iOS feature of the year: Tackling Spam
Call Screening will silently answer unknown numbers and ask them to say why they’re calling, and you can see it all right on screen. It’s a great way to eliminate spam calls without missing legit calls from numbers that just aren’t in your contacts. Couple that with new spam filtering in Messages, as well as in the Phone app and FaceTime, and Apple is finally doing something about one of the biggest pain points of using a smartphone. There’s still a long way to go, but since upgrading to iOS 26 and enabling these features, I’ve noticed a big drop in the number of times a day I pick up my phone only to immediately hang up on a solicitation message. — Jason Cross
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Britta O’Boyle
Color of the Year: Cosmic Orange
For the company that ostracized beige as the default color in computing when it launched the out-there Bondi Blue iMac in 1998, Apple has been rather tame in terms of its recent color choices. The iPhone 17 Pro’s Cosmic Orange is therefore a refreshing shock to the system and a vibrant return to form. Orange is no longer restricted to traffic cones and dodgy Seventies furniture. The Apple Store should hand out sunglasses for the crowds picking up the vibrant new iPhone and ignoring the dark blue one. There’s even a growing range of orange accessories available for the new phone. — Simon Jary
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Apple
Oddity of the Year: iPhone Pocket
Readers of a certain vintage who still fondly remember when Apple released a pair of socks for its iPod back in 2004, were rocked once again with the unexpected—and indeed unasked-for—iPhone Pocket, which the company described as “a singular 3D-knitted construction designed to fully enclose iPhone, while expanding to fit your everyday items”. Designed in conjunction with the Issey Miyake design studio famous for Steve Jobs’ trademark turtleneck, the iPhone Pocket comes in eight crazy colors, including Peacock, Sapphire, and Cinnamon. We all laughed until it sold out in mere minutes. — Simon Jary
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Foundry
Flop of the Year: Liquid Glass
Liquid Glass was Apple’s bold new, all-encompassing design language that radically changed the look of Apple’s software across all of the OS 26 software updates. Alan Dye, Apple’s vice president of Human Interface Design, tried to channel his inner Jony Ive by describing it as making “even the simplest of interactions more fun and magical.” We didn’t get that. Instead, Liquid Glass is the <a href="https://www.macworld.com/article/2891233/this-liquid-glass-toggle-is-a-window-into-apples-b
United States
