210: Harnessing Brand Science with Guest Stæven Frey
Description
In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.
Topics Discussed
- Misconceptions in Brand Science
- Importance of Continuous Brand Refreshment
- Intellectual Property in Branding
- Effective Use of Brand Assets
- The Role of Authenticity in Marketing
Episode Resources
BrandScience Checklist: https://bit.ly/brandsciencechecklist
Guest Information:
Facebook: https://www.facebook.com/staeven
Website: https://www.quantumbranding.agency/
LinkedIn: https://www.linkedin.com/in/staevenlewisfrey/
Remember to join Kendra every Tuesday and Thursday for more insights into marketing strategies and brand development. Subscribe and rate us wherever you listen to podcasts!
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