248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese Garder
Description
Episode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese Gardner
Kendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specializes in brand strategy, content marketing, and offers exclusive writing workshops. Liese’s approach as a "brand therapist" uses writing and visual storytelling to elevate her clients' brands.
Topics covered in today’s conversation include:
- How to identify and craft newsworthy stories for media coverage
- The importance of tying business stories to current events and trends
- Creative strategies for leveraging small stories for big impact
- Why giving away valuable information can build loyal customer communities
... and more!
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Connect with Liese Gardner:
Website: www.liesegardner.com
LinkedIn: www.linkedin.com/in/liesegardner/
Connect with Kendra Corman:
Website: www.kendracorman.com
LinkedIn: www.linkedin.com/in/kendracorman/
Instagram: www.instagram.com/kendracormaninsta/
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses.
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