221: Tactical Tuesday - Building a 4-Week Account-Based Prospecting Nurture Sequence ft. Vivien Maron
Update: 2025-08-26
Description
In this Tactical Tuesday episode, Sam and Vivien continue to share the ABP wealth — this time outlining a four-week nurture sequence designed to build trust and establish credibility with potential clients (or candidates). The biggest takeaways? The importance of adding value at every touchpoint, engaging prospects with evidence, and making effective follow-up communications.
As always, you'll walk away with actionable tips & tricks you can put into practice today.
Chapters:
00:00 - How to build a four-week client nurture sequence
04:40 - The power of leading with insight, not a sales pitch
08:42 - Bridging the gap between data and client pain points
12:17 - How to leverage case studies and social proof effectively
18:05 - From warm lead to booked meeting: Making the final ask
20:15 - Beyond email: A multi-channel outreach strategy that gets responses
Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
As always, you'll walk away with actionable tips & tricks you can put into practice today.
Chapters:
00:00 - How to build a four-week client nurture sequence
04:40 - The power of leading with insight, not a sales pitch
08:42 - Bridging the gap between data and client pain points
12:17 - How to leverage case studies and social proof effectively
18:05 - From warm lead to booked meeting: Making the final ask
20:15 - Beyond email: A multi-channel outreach strategy that gets responses
Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
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